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Classical strategies built around market share rarely lead to dramatic and enduring success. In most industries – probably yours – hard fought gains fade as competitors copy innovations and counterattack with new offers of their own.
But there is a way out of this competitive "Red Ocean"…
Using cutting edge concepts to drive value innovation and demand creation your organization can chart a course to a "Blue Ocean" where the competition does not yet exist. This Blue
Ocean is also where your organization's distinctive process capabilities can deliver value that would-be competitors cannot easily copy.
Blue Ocean Strategy is a radical, yet proven, approach to delivering value into the market that can yield very high growth and profitability. When implemented correctly it can lead to dramatic innovation within established industries and allow you to leverage an enormous competitive advantage – by making the competition irrelevant.
The Blue Ocean Strategy is complementary to classical competitive strategy and you do not face a discrete choice between them. Blue Ocean Strategy also uses analysis, strategy choices and other classical strategy process steps however, the aim is different. The aim of Blue Ocean Strategy is to create new, uncontested market space and it has been shown to produce a long-term viable strategy that is dominant over the classical approach.
While innovation has been seen as a random/experimental
process where entrepreneurs and spin-offs are the primary drivers, Blue Ocean Strategy offers systematic and reproducible methods and processes in pursuit of blue oceans by both new and existing firms. Leaders increasingly see Blue Ocean Strategy as an imperative to help their organizations flourish and deliver better value to their stakeholders.
Dive into the Blue Ocean Strategy and discover the principles and practices that other successful organizations have already used to create their own Blue Oceans, and that you can use too.
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