Your Expert Course Leader

Adil has over 8 years experience in the digital medium and has been instrumental in shaping and advancing the industry in Pakistan. He started his career in the Middle East as sales manager for Yahoo! He later headed digital advertising sales for Maktoob.com, one of the biggest online Arabic language portals in the Middle East. During this time he was influential in developing the industry in the Middle East and worked with top end brands in the region including Emirates Airlines, ABN Amro Bank, HP, McDonalds, GM Motors, Oracle, Microsoft, Nokia and many more.

Returning to Pakistan, Adil joined Symmetry which today is the largest digital media company in the country. He has worked closely with the leading advertisers, media buying houses and advertising agencies in this country to develop their digital strategies. He is an outspoken supporter and advocate in expanding and evolving the role of the digital medium. Known as the expert in digital media, Adil is frequently interviewed in magazines and TV on the subject.