Course Outline

• The role of digital media partners – Understanding the difference; digital agencies, technology providers and traditional agencies
• Digital media channels 101; websites, portals, search, networks, email, mobile, video and social media
• Digital marketing vehicles: banners, rich media ads, video ads, emailers, text ads, applications, widgets, games and your website
• Effective creative for online: incentives, call to action, interaction, localization
• Ad serving basics: capabilities, tools and technology for measurability
• Developing objectives for you digital plan; branding & promotion, acquisition & sales, lead generation, traffic, user engagement, brand loyalty
• KPI and effectiveness metrics for digital campaigns; matching the metric to your objectives
• Developing a digital strategy
• The strategic role of digital in your overall media mix
• Marketing budget allocation in turbulent times; using digital to drive more value

E-mail or fax your nomination(s) to:
E-mail : register@terrabizgroup.com terrabizgroup@gmail.com
Phone : 021- 4550431
Fax: 021-4557264

Send your cheque in favour of
“Terrabiz” to:

Murad Hassan
Suite # 403, Shahwar Trade Centre,
Above Standard Chartered Bank, Allama Iqbal Road branch,
P.E.C.H.S, Block 2,
Karachi, Pakistan.

Tel: 021-4550431, 4550319
Cell: 0300-9220647, 0321-2781000

Website: www.terrabizgroup.com

Rs. 6,500/- per participant

Group discount
Every 4th participant from the same organization is FREE