Discover the tools and techniques you need to effectively manage the increasingly complex brand and product management process and gain more control of the myriad tasks at hand.
Discover the tools and techniques you need to effectively manage the increasingly complex brand and product management process and gain more control of the myriad tasks at hand.
Marketers today are faced with an unprecedented speed of change around them. Phenomenon likes globalization, emergence of social media, media proliferation and retailer power has completely changed the rules of the marketing game.
In today’s dynamic competitive consumer environment, new as well as established brands are constantly faced with the challenge of keeping their brand relevant to their consumer. Organizations and marketers often struggle to keep pace with this change, and end up investing resources behind efforts that do not deliver, without realizing that the rules of the marketing game have changed.
This workshop aims to equip marketers with an approach and techniques to deal with this change. By sharing real life examples and experiences in different areas of marketing, the facilitator would aim to share with the participants as to how has the conventional marketing undergone a change; and how the participants can adapt their approach and achieve build sustainable brands and products playing by the new rules of the game.
Testimonials
“The trainer has the experience which one can feel when he talks. A very pleasant personality who is knowledgeable and friendly” – World Call
“An excellent local trainer with good local day today examples which help to relate with the subject being discussed.” – Engro Fertilizers Ltd. |
