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 Afzal Shahabuddin
CEO, Resource Edge Consultants
Afzal Shahabuddin in a career spanning over 18 years has gained valuable experience in the areas of general management , business management, brand management , product management, trade marketing and sales & distribution management in diverse industries including FMCG, Consumer Durables, Banking and Telecom.
He obtained his MBA in Marketing from IBA and Bachelors in Engineering from NED University of Engineering and Technology.
During his career, he has been responsible to deliver profitable growth and brand value with several global brands with very high consumer retention. He has been associated with leading organizations like Coca-Cola, Gillette/ P&G, Samba Bank, Philips and Nokia in senior management positions.
Besides Pakistan, he has held responsibility for other emerging South Asian markets like Bangladesh, Sri Lanka, Nepal, Maldives and Afghanistan.
His last association was with Nokia as Director Marketing, Pakistan and Afghanistan, before he moved on to establish and head Resource Edge Consulting, a brand and business consulting company focused on outsourced marketing and business solutions for organizations in different sectors.
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