Workshop Content

• Understanding the Environment
  Develop an understanding how the environment is changing rapidly. How is it having an influence on consumer expectations from your brand/ product.
  
  
• Positioning: What will your brand stand for?
  How to define a clear brand/ product positioning in the face of decreasing differentiation and how to then capitalize on it.
  
  
• Compelling Brand communication in the new world
  How brand and consumer communication is evolving and what are the elements needed to develop communication that connects with the consumer today.
  
  
• The rise of Social Media: Marketing and PR’s new frontier
  Develop and understanding of the basic social media concepts and how a strong social media strategy can keep your brand relevant with today’s consumer.
  
  
• The new rules of the 360 Degrees Marketing
  How to leverage new and conventional touch points including advertising, activation and retail to deliver brand experience.
  
  
• Playing and winning by the new rules : Case Study
  
  
• Recap/ Q&A

The workshop will be interactive and include videos, exercises and relevant examples from a global and local brand perspective to build relevance and understanding.