Course Outline

• Define leadership in terms of effective communication strategies
• Define leadership communication: what it is & is not; who are true leaders
• Psychology of influential communication: dissecting the source of power – state mgmt
• Story of Ronald Reagan vs. Mikhail Gorbachev at SALT – true leadership in action
• Clip: speaking not just with word but with power, impact and energy
• Exercise: psychology in action – engage another person and dissect their psychology


• Influence is not a soft skill but a hard edge economic driver: a tangible asset
• Define communication: what it is and is not, make it tangible – an objective reality
• Using the most powerful leverage in communication to your advantage
• What is the right way & the wrong way of communicating


• Trust: what is it and why it’s critical to establish it immediately
• How do people trust? Why is it a critical factor in creating business relationships?
• What is credibility? What is authenticity and why it is critical in influential communication?
• Establish rapport immediately – the most significant factor that drives business
• Speed of business is determined by credibility & trust: critical skills
• Exercise: get objective feedback on how much you are trusted


• Influence is trust and credibility in action
• Use techniques of influence to establish credibility ahead of time
• Action speaks louder than words: deliver results
• To be influential talk less and listen more: look for critical cues & use them to influence
• Don’t give what they want; give what they need: needs override wants

E-mail or fax your nomination(s) to:
E-mail: register@terrabizgroup.com terrabizgroup@gmail.com
Phone: 021- 4550431
Fax: 021-4557264

Send your cheque in favour of “Terrabiz” to:

Murad Hassan
Suite # 403, Shahwar Trade Centre,
Above Standard Chartered Bank, Allama Iqbal Road branch,
P.E.C.H.S, Block 2,
Karachi, Pakistan.

Tel: 021-4550431, 4550319
Cell: 0300-9220647, 0321-2781000

Website: www.terrabizgroup.com

Rs. 12,500/- per participant