“The DNA of a Sales Superstar”
by
Raymond Phoon
- Sales Guru
- Author
- Motivational Speaker
- Master Trainer
The Fundamentals of The DNA of a Sales Superstar
How to identify & harness your ideal Sales Identity
Program Rationale & Value Proposition
Knowing yourself is the first and most important thing that every Salesperson must undergo in order to discover their inner self, their natural disposition and their innate potential.
When a Salesperson knows who they are - their core value system and behavioral tendencies, and clearly understands what they want - their key motivational drives, then they have a much better chance of discovering how to reach their own success, happiness and personal fulfillment. Knowing one's true inner self can be of great help to anyone working to reach their goals more effectively.
This not only fills us with much happiness, bliss and calmness but also improves our mindset, our focus, as well as our relationships and ability to connect with others; helping us sell better, faster and more profitable. All successful organizations need everyone to be “selling” and be a core part of the selling process. It doesn’t matter whether the individual is part of customer support, operations, finance or otherwise. Everyone in any successful organizations need to learn to sell. Be it products, service, support or brand mind share.
Typically, salespeople learn to sell in only 2 ways :
- Learning from mistakes and gaining needed experience along the way.
- Copying from others and adapting techniques that have successfully worked for others.
Therein lies the challenge. If you are the type who is naturally aggressive and outgoing, you probably feel comfortable applying the 1st method. However, if you are otherwise, then you will most likely not feel comfortable learning by trial and error.
Copying from others, adapting their successful techniques and making it as part of their sales approach may also not necessarily work for just any salesperson. As a matter of fact, it may even jeopardize their prospective opportunities and what they are trying to achieve.
Despite these ironies, we hold firm to the principle that, everyone can learn to sell. The key lies in understanding one’s inherent identity and the natural strengths that will enable them to learn best.
Knowing yourself consequently, empowers and enables you to master your sales approach, adapting to changing situations and winning customers by creating influential choices.
Sales success easily comes to those with the ability to embrace these nuances.
The success of such a journey depends deeply on how bravely you face yourself; on the way, you might discover certain things which you do not like and possibly choose to hide or even deny.
The basic principle of knowing yourself is that every Salesperson is responsible and in control of their mindset and actions, and able to generate their own ability to adapt to the situations they encounter. We will call this ability our Sales Intelligence.
Developing the ideal Sales Identity, maximizing your natural talents and harnessing your positive value system are absolutely crucial to achieving your fullest potential as top-notched sales professional.
The journey taken in this preliminary 1 day workshop will bring you through key milestones of self-discovery & essential principles to enjoying more profitable sales, stronger customer relationship and greater motivational drive in your everyday endeavors.
The Origin of Sales Star Inventory
The Sales Star Inventory was created by Raymond Phoon and introduced in his book, "The DNA of a Sales Superstar"; which was clinically adapted from the Directive Communication1 Psychology Colored Brain2 Communication Inventory by Arthur F Carmazzi. The Colored Brain Model is a part of the Directive Communication Psychology developed by Arthur F Carmazzi, and depicted in his original Book "Identity Intelligence", Veritas Publishing, 2002.
References
Complimentry book
 The term "Sales identity" used in the book is defined as what makes an individual the Salesperson that they are. Their identity in this sense consists of what makes them unique as an individual and different from others. It is the way they see or define themselves, and the network of values and convictions that structure their life and their sales persona.
Participants will take home with them a personalized copy of The DNA of a Sales Superstar, a customized version of the highly powerful Sales Star Inventory profile, a high impact workbook, case study notes, sales situational engagement templates and relevant supporting tools to enhance selling success.
Download chapter 1:
Chapter 1 |
