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Overview
Dear Marketing Professional,
I’m delighted to present Terrabiz’s brand new course on Market Research for Better Decision Making taking place on 5th October 2009 in Karachi and on 6th October 2009 in Lahore; tailored to help you make successful business decisions based on effective market research. Our Market Research for Better Decision Making course has been put together based on enormous interest and encouragement from many of the firms looking for effective research in Pakistan.
- 70% of spending on research “does not effect real change” in clients’ businesses
- Only 15% of research clients agree that agencies “consistently deliver practical, impactful solutions”
The scenario a few years ago was when top performing companies were asked to rate their marketing activities in terms of their importance and contribution to the market success they had achieved, market research came top of this list. Yet over the entire business in Pakistan, the average expenditure by firms on their market research is somewhat less that 10% of what they spend on promotion. The reason for this discrepancy is that market research is little understood both in terms of what it can do, how it does it, how the client can evaluate the reliability of the research findings and how best to buy research from an agency.
This course is designed and run by leading research professional Dan Healy. Dan will enable marketers like yourself to specify, buy and interpret market research more professionally and thus help you put your marketing activities on a firm foundation and provide you and your organization with a more certain competitive edge.
Attend this event and power up your research & analytical skills, be competitive, equip yourself with the latest research tools. Captivate your consumers through insight, grab that in depth understanding of your market. Ace the science of communicating your research, tactically influence your business decision making process. And, impress your bosses and bring in money for your company with your Continuous Market Tracking Research capability. This is a course not to be missed!
Dan and I look forward to welcoming you in October in Karachi and Lahore.
Best regards
Akbar Aqil
Project Director
Terrabiz
P.S. Make sure you are ready to take the next step. Register today! |
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Workshop PDF |
For Registration Contact:
Mohammed Phaysal
Cell: +92 300 213 38 49 & 0321 278 1000
E-mail or fax your nomination(s) to:
E-mail: phaysal@terrabizgroup.com, register@terrabizgroup.com
Tel.: +92 21 3455 0319 & 3455 0431
Fax: +92 21 3455 7264
Send your cheque in favour of “Terrabiz” to:
Murad Hassan
Suite # 403, Shahwar Trade Centre,
Above Standard Chartered Bank, Allama Iqbal Road branch,
P.E.C.H.S, Block 2,
Karachi, Pakistan.
Tel: 021-3455 0431, 3455 0319
Cell: 0300-9220647, 0321-2781000
Website: www.terrabizgroup.com
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Rs. 22,500/- per participant
Group Discount
Every 4th participant from the same organization is Free
Includes course ware, Terrabiz certificate, lunch,
refreshments and business networking.
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