“Employee Engagement and Internal Communications”
Course Background
If the credit crunch taught us anything, it taught us all the importance of communication - especially communication with employees. The Employee Engagement and Internal Communication Workshop is an opportunity to build on that experience. By the end of this day-long workshop you will have developed an outline working document to guide communication with your workforce. Find out what you need to include in your plan, what information and resources you need and how to make sure you turn your plans into reality.
What Does Internal Communications & Employee Engagement Include?
We hear so many companies say “our people are our greatest asset” – but how many companies really walk the talk and communicate effectively with the people who work for them? Unless all your team know and understand where you are headed and why, and how their day-to-day efforts contribute to the success of the company, even the most enthusiastic employee will not deliver the results you need. This course is about planning and delivering strategic communications to ensure your company talks and listens to its staff and so achieves its business goals.
How Does Internal Communications and Employee Engagement Add Value For You And Your Business?
Communication is a key element in every work process and understanding the strategic importance of internal communications will help you deliver results. Many of us get involved with projects without really thinking through how we will communicate our goals and expectations to other employees – and then we are surprised when other people don’t buy in to our initiatives. The results can be frustration, wasted time, wasted money and often, de-motivated teams. Improving your internal communications skills and capabilities is the answer!
Even as an experienced Human Resources or Communications practitioner, you need the opportunity to step back, recharge and further develop your own understanding of the importance of internal communications so you are ready to face new challenges at work, apply for promotion or master new media channels.
After attending this introductory course you will find the ideas and inspiration really start flying!
This workshop will cover:
- Why Internal Communications matter – data to convince your management
- The role of employee engagement
- Engagement drivers and making them work for you
- Missions, visions and key messages
- Analyzing your audience
- Working with your media channels and developing new communication possibilities
- Looking at resources – time, money and skills
- Measuring success and refining your strategy
- Turning plans into action
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