Learning Outcomes

After completion of this workshop, you will be able to:

• Manage their accounts in a way that produces more profitable partnerships
• Develop the ability to build stronger business relationships
• Gain a clearer insight into the customers’ decision-making process
• Identify and assess the key knowledge required and the sources of information and resource that will impact on effectiveness
• Protect their accounts from competitors
• Add value to the relationship by identifying opportunities that have a positive impact on their customers’ business
• Optimize the full business potential from each account
• Build and develop account management strategies that produce real business growth