Course Outline

Session I
Turning On Your Creativity

• Why you can’t succeed without it
• Why information analysis and conventional problem-solving are not enough any more
  

The Practical Application of Conceptual Thinking in Your Organisation

• Creativity is not just talent or chance – it’s a learnable process
• Why removal of fears and inhibitions is not very effective: Specific creativity techniques you can learn, practice and use right away
  

Take Advantage of Creativity

• Understanding the brain as a self-organising, pattern-making system
• Recognising the need to cut across patterns and see things in new ways
  
• The great signifi cance of humor in the creative process

The Growing Need for Creativity and Concept Development in Business Today

• As competition intensifi es, the need for creative thinking increases
• Efficiency and problem-solving are no longer suffi cient for success
  
• Developing new concepts at the strategic and front-line levels of your organisation: How to make creativity everybody’s business

Mid-morning Coffee Break

Session II
The Real Relationship between Information and Concepts

• Business demands entrepreneurship not just administ-ration: today’s business challenge and the need to become more creative and effective
• The reasons why collection and analysis of information are not enough
  
• How concepts can add value to existing information and Assets

Value Monopolies

• How to compete successfully in today’s marketplace
• Applying the new concepts of Value Monopolies and Sur/petition to your business
  
• The need to set up formal concept R&D departments

Six Thinking Hats for Focused Thinking

• Move from one-dimensional to six-dimensional thinking
• Lead more productive, innovative meetings
  
• Learn to think as a team

Lateral Thinking for Business

• Understand Lateral Thinking and how it is being successfully applied to business
• Lateral Thinking as a process
  
• Step-by-step use of deliberate Lateral Thinking tools individually and throughout your organisation /li>

Lunch Break

Session III

How to Use the Key Elements of Lateral Thinking:
CONTINUITY, ALTERNATIVES AND PROVOCATION
Harvesting New Ideas

• The best ways to collect and extract new ideas
• Seven methods to harvest ideas
  

Key Focus Areas

• Four methods to develop your hit list
• How to extract the maximum from your ideas
  

Afternoon Coffee Break

Session IV
How to Become an Idea Generator

• The three basic principles that underlie all Creativity Putting Creativity to Work
• How much time to spend on Creativity in your business
  
• The benefi ts of group versus individual Creativity
• Building Creativity into your everyday operations.

Wrap-Up & Close