CASE STUDIES FROM
Tech & Startups
FMCG & Retail
Banking & Insurance
Automative
Travel & Tourism
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BASED ON REAL-LIFE SUCCESS STORIES,
YOU WILL LEARN:

How to tell stories about your company/brand?

How to use consumer insights in content marketing?

Setting realistic goals: what content marketing can and cannot do.

Benchmarking: how the best of the best are doing?.

Why are brands unable to compete with vloggers/YouTubers in creating engaging content and how to overcome this obstacle?

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How to measure the effectiveness of content marketing; KPIs?

Channels: email, articles, pictures, infographics, podcasts, video, social media

What traditional companies can learn from the growth hacking best practices of start-up companies

What are the winning content marketing approaches on social, mobile and native advertising platforms.

The best of the best content marketing examples of all time.

CONTENT MARKETING IS EXPLAINED AND ILLUSTRATED BY DOZENS OF BEST PRACTICE CASE STUDIES. EACH BEST PRACTICE CASE STUDY IS ANALYZED BASED ON THE FOLLOWING STRUCTURE
  • Business Problems

    What is the market situation? Who are the competitors? What is the target audience? What are the main business/marketing challenges? What are the goals?

  • Solutions

    What are the consumer insights? What was the creative strategy? What was the media strategy? What were the results of the campaign?

  • Lessons

    What other marketers from other countries/other business sectors could learn from this case study? What are the main mistakes to avoid?

PROGRAM AGENDA
Registrations & Coffee (08:30 - 09:00)
Part 1 - From 09:00 to 11:00
  • Background: why is content marketing important
  • Why brands do not understand content marketing and how to improve their understanding
  • Examples and analysis of successful content marketing campaigns from all over the World
Guest Speaker Session | Uzma Khan - Head of Media, Unilever Pakistan
TEA/ COFFEE & NETWORKING BREAK (11:00 – 11:30)
Part 2 - From 11:30 to 13:00
  • Measuring the success of content marketing, the main KPI-s
  • Storytelling on multiple platforms: text, video, infographics, mobile, etc
  • Creating your content marketing strategy and action plan
LUNCH BREAK (13:00 – 14:00)
Guest Speaker Session | Ali A. Rizvi - CEO, What’s Next
Part 3 - From 14:00 to 16:30
  • Main principles of storytelling
  • Practical exercises: Creating the stories for your brand
Guest Speaker Session | Adil Ahmed - Director, Symmetry Group
CLOSURE FOLLOWED BY REFRESHENTS (16:30)
Course Facilitators & Speakers
Course Facilitator
Hando
Hando Sinisalu
CEO - Best Marketing International
Hando Sinisalu

Hando Sinisalu is a business journalist, speaker and World traveller. He is the founder and CEO of case.digital (formerly known as Best Marketing International). Collecting and analysing digital marketing case studies is both his hobby and work.

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CO-Facilitator
Adil Ahmed
Adil Ahmed
Director
Symmetry Group
Adil Ahmed

Co-Founder of Symmetry Group & a seasoned tech entrepreneur. Adil is one of the pioneers of Digital Media in the country and has played a pivotal role in the growth & evolution of the digital marketing industry in Pakistan.

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Guest Speaker
Uzma Khan
Uzma Khan
Head of Media
Unilever Pakistan
Uzma Khan

Uzma Khan is currently the Head of Media at Unilever Pakistan, where she leads the media function and is responsible for the development of all Unilever brand media strategies while delivering maximum ROI and driving breakthrough innovation.

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Guest Speaker
ALI A. RIZVI
ALI A. RIZVI
CEO
What’s next
ALI A. RIZVI

Graduate of Class 1998, he started his career with an engineering consultancy as resident engineer before moving to Pakistan in 2003 and starting a career in communications & advertising.

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Registration Details
For registration(s), please send us your Name, Designation, Organization, Mobile Number, E-mail and Postal Address to register@terrabizgroup.com
For Further information please contact
Sana Anwer: +92 21 3455 6974 / +92 300 2133849

Regular Fee

Rs. 30,000 per participant

Group Discount

10% Discount on 3 or more nominations from the same organization.

20% Discount

for the members of Marketing Association of Pakistan (MAP)