Course Outline

Key concepts in Digital Marketing and Branding

• Creating a digital marketing strategy
• Finding the market gaps and filling them
• Creating a product relevant to your potential customers
• Identifying the channels to put your message across

Rounding up search engine marketing

• Why and how search engine marketing works
• The major players in the game
• Google Adwords
• Creating successful campaigns
• Measuring success

Rounding up search engine optimization

• Why SEO is so important today
• Separating facts from fiction
• Crafting an unbeatable SEO Strategy

Social Media Marketing

• Thought Leadership online
• Using blogs for Business
• Using networking websites for acquiring customers
• What Digg, Youtube, Facebook can do for your business

Email Marketing

• Why Email marketing still works
• Creating an email campaign
• Popular tools and software

Affiliate Marketing Primer

• What is affiliate marketing
• Creating a Successful affiliate marketing strategy
• Costs, Downsides and Things to Watch