Course Outline

The Three Basic Steps to Business Writing

• Prewriting (Preparation)
• Writing (Organizing and Outlining)
• Revising and Proofreading

Improving Readability

• Using simple language – focus on clarity and tone
• Avoid Slang, Jargon, and Abbreviations
• Avoid usage of vague adjectives
• Avoid clichés and awkward references

Guidelines to Writing Good Sentences

• Focus on clarity and meaning rather than a “complete thought”
• Sentences should be neither too long nor to choppy
• Avoid empty phrases that make the sentence heavy
• Be careful not to mix verb forms within a sentence

Gender Inclusive language

• In today’s business world –men and women both hold important positions –hence importance of gender inclusive language

Words commonly confused

• These Words often used in business writings, sound and are spelt similar but have very different meanings

Paragraphs

• How to use Topic sentences to make your paragraph effective
• Use opening , body and closing paragraphs to organize your business writing

Organizing and Writing Business Letters

• State your Purpose
• Know your Reader
• Determine the scope of your letter
• Research your subject
• Outline your letter
• Proof read for grammar and errors
• Revise for Clarity , Brevity and Simplicity

Sample Business Letters

Web site link where150 sample letters/Forms may be viewed- Examples

• Announcement of Change of Address
• Acknowledgement of Receipt of Documents
• Apology and Replacement of Damaged Goods
• Apology for Accounting Errors and Past Due Notices
• Appointment for Employment Interview and Testing Complimentary Letter to Employee on Handling of Difficulty
• Congratulations on Increased Sales
• Cover Letter in Response to Catalog Request

Written Communication

• Various Forms of Written Communication
• Disadvantages of Written Communication
• Meetings and Group discussions
• Running the sessions
• Important points to keep in mind while having a meeting

Email Etiquettes

• How do you enforce Email Etiquette?
• 32 Essential Email Etiquettes that will apply to all companies

Tips for Using the Internet for Business Success

• Have an internet strategy
• Use the internet to your advantage to keep in touch with customers
• To increase business
• To make important business contacts
• To have your own web site and use it to promote business
• Use the internet for competitor research